Unique targeting criteria and telephone requalification
Our experts will
help you to short list your press sheet to suit your needs and journalists
expectations. Multiple criteria for selection are offered.
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1404 themes
or standard journalistic headings,
according to the addressee, specialty, ..
-
Country
geographic area distribution
of the media: country, region, town ... Local, regional and
national press
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Media
language,
the read language by journalists.
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Written press Media,
radio, TV, web... general public, specialized, professional, media frequency
media ...
Targeting by journalistic themes and heading. - Targeting the audience or
readership
We offer a choice of 40 themes and 1404 standard journalistic heading NewsML
coupled the criteria selection of the targeted readership or audience
of its target media.
The NewsML target
used by press agencies allows a precise selection based on journalistic
specialty and the covered field by the journalist.
Selection of the readership or audience target's
media according to sociological criteria: Socio-professional classes,, income,
gender, age bracket...
Geographic Target: Country, Regions, Towns ...
The
geographic targets are achieved according to the media distribution area.
You can
select journalists from one or more countries, regions, economic areas, towns.
Depending on
your objectives, you build a specific geographic sheet. For example: to
accompany the film, a
theatrical
tour, supporting a network of distributors present only in certain regions ...
Linguistic Target: Media Language –the read language by journalist
The
journalists pre-selection offers two
linguistic target:
The Target based on the
media
language.
The Target
based on the
read language
of the journalist.
This criterion
allows, for example, informing the French journalists working for non-Francophone
media
Media Target
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Media Type:written press, radio, TV, web, press agency, correspondents press
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Media
Frequency:Daily, weekly, monthly
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Readership or audience target:
General press, Specialized, professional ...
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Circulation or audience Volume:These criteria may allow to limit your distribution to the
newspapers or shows enjoying the highest audience.
Over qualification
To have a press file in perfect harmony with your needs, we offer an
over-qualification actions on the core target:
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Qualification of the editorial line of media.
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Analyze and scoring
the production of the shortlisted Journalists.
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The final
telephone
Requalification
made directly to the journalist.
